Fashion Assistant

Fashion Assistant

Technologies & Tools:

Objective-C, iOS SDK 4.3, Xcode 4, FaceBook API, Google Maps API, SQLite, Google Analytics,
ASIHTTPRequest, JSon.

Customer

The customer is a Belgian clothes and shoe producer and retailer. The target audience of the company is young people who are using smartphones and social media and up-to-date devices actively, so they wanted to use the media effectively to engage potential customers and introduce new items to them.

Challenge

The customer needed to develop a mobile application (iPhone/iPad) that will serve as a marketing tool for promoting new collections of clothes and shoes, driving new customers to the shops and also boost Facebook engagement.

Solution

OCSICO team developed a solution that gives the customer several sets of functionality. In general the application is a kind of game that allows viewing new collections of the brand, and “trying” it on a doll. This way the application users can try various combinations of the products and get additional information on the collections.

“Looks” creation and modification functionality:

  • Character (doll) features modification – skin and eye colour, hairstyle, etc.
  • Outfit changes – the customer can change the shoes, dresses, trousers, coats, accessories for the character.
  • A look can be “liked” – then the look I saved as a “key look”.

Collection functionality:

  • The application receives messages (from Facebook) about new collections. The user can view the collections and items in the collections.
  • When a separate item is viewed, the name, customer comment, and a link to a web store is displayed. Moreover, the customer can view a map with relevant shops pinpointed.
  • The user can add items from the collection to the personal set of items, or just “try” it on at once.

Facebook functionality:

  • The “key looks” can be posted to the customer’s Facebook wall. The application allows Facebook authorization inside the application.
  • The “key looks” are posted to the Facebook wall as a regular update, and all the comments are received in the application as notifications, so the customer can get feedback on the views directly in the application.
  • Two looks can be posted at a time, so a poll is created.

An offline mode of the application is implemented – all the changes are saved in cache and synchronized when the smartphone is connected to the internet.

Results

The result of the joint work between the customer’s and OCSICO’s teams was a successful delivery and integration of the developed application.

Please submit a short project request, and our account managers will get back to you within 24 hours to discuss our future cooperation.
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