Owning a corporate website, especially if it is an e-commerce web application, bounds you to stay on top of your site’s performance, the level of audience engagement, and competitors’ activities. It seems challenging to get enormous amounts of analytical data under control. However, you don’t need to do it alone.
There are some analytics and data measuring tools at your service. Once you have mastered any such applications – perplexing and complex ones at first glance – you can set off on the road to growing your business. Adding more credibility, below are 4 pillars for why your business web portal requires analytical tools:
- Analytical data assist you in discovering the best marketing strategies to increase traffic to your website and attract more prospects to convert them into loyal clients.
- You can be in command of numerous marketing techniques, but data-based decisions are always better to elicit truly workable approaches
- Heading in the right marketing direction, you can push the frontiers of your business
- Successful and growing business will allow you to topple your competitors
This article will expose you to 2 most powerful web analytics tools that allow drilling deep into any consumers’ interactions with your corporate website.
Metrics, analytics, goals
There should be a sturdy basis for driving success out of the marketing efforts. In general, marketing processes are aimed at attracting more prospects and substantially increasing the number of backlinks and likes to website content.
Business analysts and marketers need to go all the way from raw data through careful analysis to goal setting.
Metrics provide data that is easy to measure. Many metrics are common to all stripes of business, i.e., ROI, an important indicator, whatever the industry.
There are various marketing metrics – consumption, sharing, lead, and engagement metrics, to name a few – but the aim is to pick some most relevant to your business domain.
Analytics provide intangible data that requires a skilled opinion about its real value. Handled by qualified analysts, collected past and present data can help shape powerful insights and predictions. Analytical tools help provide data-based answers to a range of questions about your website’s performance.
Setting marketing goals is the reason you need diving into all the indexes and graphics. So, you take raw metrics, you employ the business analyst’s knowledge and elicit analytical data, you set marketing goals to level up your business.
Professionals can harness the power of analytics tools that help get the comprehensive insight to benefit company’s inbound marketing.
Two tools to shortlist for mastering
Summarizing the above
Both analytics tools are best in class as they provide sufficient data that can certainly help drive success and business growth. As to disparities, Google Analytics focuses more on key metrics, which assist marketers to answer the question “what engages the audience?”. On the contrary, Yandex Metrica can help answer the “why does the audience get engaged”. To add more, Yandex Metrica interface will be a way easier for inexperienced users to master. Thus, business and marketing targets of different companies presuppose the choice of the most fitting tool.